As a business person or an entrepreneur, you are already juggling multiple tasks and roles. From looking over the sales strategies to honing the marketing results, your work is probably never-ending. While you can leave your eCommerce development work with a service provider like IT Delight, there are other aspects you have to be mindful of.
Whether managing customer relationship management, marketing automation, or the accounting system, no one likes switching between multiple tools. Wouldn’t it be easier if you had a one-stop platform to manage it all?
This article will explore more about the significance of an eCommerce dashboard and why you need it too.
An eCommerce dashboard is like a “vision board” for your business. It keeps track of the latest metrics and data tailored to the business needs and growth.
A dashboard isn’t similar to analytics tools. A dashboard keeps you updated about the latest business data and metrics, enabling you to check the effectiveness of the marketing strategies and the monthly reports.
The benefits of an eCommerce dashboard are diverse. Having the visual representation of all the key performance indicators (KPIs) that drive a business’s profit and growth is laid out to you on an eCommerce dashboard.
The top five ways how a dashboard can augment your business are:
- Provide relevant information and only the most important metrics
- Provides a clear and in-depth illustration of the available data
- Provide optimal customization to streamline data usage
- Provide a comprehensive insight into different aspects of the business
- Provide easy access to the relevant data at any time
Now that you know how integrating a dashboard can boost your business, let us walk you through the top eCommerce dashboard examples.
Every business has subjective needs and insights they track. So, which data you prioritize on your eCommerce dashboard is your choice. The top five examples we have sorted out are based on our research:
Store overview – incentivizes a one-stop look into the store’s multiple metrics, including sales, marketing, finances, inventory, etc. It is one of the leading examples and provides entrepreneurs with a comprehensive outlook of the entire business on a single screen. You can treat it to track individual product sales, traffic, conversion rate, etc.
Google Analytics for eCommerce – this is hands down one of the most used dashboard examples. This tool lets you analyze website traffic to check the most current statistics. You can track your goal completions for the store, check the demographics of your recurring customers, and check the time on site and bounce rate alongside the top keywords that are bringing you sales.
Sales – when you are running an eCommerce platform, it is inevitable that your primary focus is on sales. The sales tool enables the users to get an overview of their present and past sales, the kind of revenue it has generated, and which keywords drove the most traffic to result in a successful sale. You can also check the average product value, conversion rate, etc.
Marketing – implementing marketing campaigns isn’t enough if you don’t track how well they impact the target audience. The marketing dashboard gives a complete overview of the multiple KPIs that determine the success of a campaign. It could be the traffic, the number of leads, total sales, conversion rate, etc.
Finances – the last example of the eCommerce dashboard is the finances. How much profit did you make? What kind of upsell did your business do? Did you track your net profit? These are some of the crucial markers that are defined using this tool.
eCommerce metrics dashboard is not a thing of the past. It is quintessential to assert the growth of your business. If you want to analyze your strategies and tweak them based on consumer response, this is where you start.