For budding entrepreneurs who want to turn their business dream into a successful, profitable reality, it will take time and effort. If you’ve recently launched a company, you need to use your expertise and skills to get your name out there and bring customers and clients onboard. However, market traction is easier said than done.
No matter where your specialties lie, you’ll have many competitors fighting for the same customers. In a sea of businesses, yours needs to rank on top and get people talking. For this to happen, here are some tactics you can implement in your startup that will help it gain traction and get off to the best start possible.
Establish a Social Media Presence
Let’s face it, we all use the internet. From the very young to the very old, computers, laptops, and smartphones are a part of day-to-day life. This means if you are serious about gaining traction for your startup, it’s time to head onto social media. Hundreds of millions of Americans are avid Facebook and Instagram users, so it makes sense to have business pages on these platforms to get the ball rolling.
If you haven’t the time to do so, it could be a good idea to hire social media experts. They can monitor your business’s social media feeds and interact with users. When you establish a social media presence and use ads to promote your products or services, you’ll reach a larger audience, which can only be a good thing for driving profits and building a reputable company.
Attend Networking Events
While a lot of market traction can be attained online, you shouldn’t underestimate the importance of going out on foot and meeting people in real life. This is where networking events come into play. These serve as opportunities for businesses to engage with clients and improve their relationship. If you have a networking event happening in your area, now is the time to sign up.
When arriving, make sure to arm yourself with plenty of business cards. These can be handed out to clients and spread brand awareness. Also, consider bringing along customized t-shirts that house your business logo. You can hand these out to attendees which can make more people aware of your startup. If you’re looking for a fast t-shirt printing company, boltprinting.com is the answer. They specialize in custom t-shirts and ensure they are delivered as soon as possible. Custom t-shirts can also help your employees to stand out at these events. It also serves as a way for you to get your branding across.
Start Email Marketing
We all have an email address – so use this to your advantage! Email marketing can be used to help retain customers who have shopped with you before. If you’re new to the business scene, you’ll need to get into the minds of consumers quickly. However, with so much choice on offer, grabbing the attention of your audience can be difficult. If you use email marketing, you need to tailor your emails to the reader to ensure they read what you have to say.
Make sure to go for a personalized approach. If you send out generic emails with no substance, people aren’t going to click on it. Instead, they’ll mark it as junk. One way to build your email list is by including sign-up forms on your business website. Once you have a list, send out emails to entice your audience. This may be in the form of offering exclusive discounts for new customers. Make sure your audience spread the word of your startup too. When they tell friends and family, this will significantly expand your reach.
Launch a Blog
Whatever type of startup you’ve launched, you need to show that you’re an expert in your field. Customers need to be able to trust what you say and have faith in your abilities. Therefore, now is the time to set up a blog. Alongside your website, you can use your blog to keep everyone updated on the latest goings on in your business. You can also provide expert tips, advice, and tutorials that show you know what you’re talking about.
Make sure your blog is filled with engaging content. To keep people hooked, it’s wise to use images and video too. After all, no one likes to sift through endless paragraphs of text! You may benefit from hiring a freelance writer to create your content and copy.
Startups of all shapes and sizes need to put the hours in and do whatever it takes to get noticed. For potential customers to jump on board and clients to stick around, you need to use the right marketing channels to get your voice heard.
We won’t lie and say you’ll achieve success overnight. However, if you remain committed to your brand and are ready to pull out all the stops, doing any or all of the above can help you become an expert in your field and show that you’re not like any other company.