Creating content, whether it’s a well-researched blog post, a data-packed white paper or a YouTube video, takes a lot of hard work, time and effort, so it doesn’t make sense to simply publish it and then never think of it again, especially when there are so many ways you can repurpose your older content to give ti a new lease of life, and more importantly, enable it to make even more money for you!
That being the case, here are some really effective ways you can (probably) repurpose your content right now, and make some extra money in the process!
- The Magic of Multimedia
Got a blog post that performed like a rockstar? It’s time for its world tour. Convert that text into different formats to reach more eyeballs. Here’s how:
- Podcasts: That deep dive into “10 Ways to Improve Your Home Office” can easily become a podcast episode. Discuss each point, maybe bring in an expert or two, and voila, you’ve got ear candy for your audience.
- Videos: Use audio to video tools to turn your how-to guides into engaging tutorials. Platforms like Lumen5 or Animoto can help animate your content with minimal fuss. Because sometimes, people need to see it to believe it.
- Infographics: Transform data-driven content or step-by-step guides into infographics using tools like Canva or Piktochart. They’re shareable, they’re snazzy, and they make information digestible at a glance.
- Update and Upcycle
Technologies change, trends evolve, and what was hot last year might not even be something worth mentioning today, so it is never a bad idea to tame some time to spruce up your existing content, especially if it is a bit outdated. All you need to do is update the stats, and tweak the content enough that it becomes relevant again and you can re-release it and hopefully get some more interest. This is also a great way to improve your SEO, while attracting new readers and reigniting passion in older ones alike.
- Bundle It Up
Collect together a bunch of things you have written or created into the past, and bundle them together in an e-book, guide or online video series or course, for example, and it will instantly make your work more valuable. For example, if you’ve written a series of posts on personal finance, compile them into “The Ultimate Personal Finance Handbook.” Let people download it for free if they join your mailing list, and fill it with links to your products and services, and it will pay off!
- Create an Online Course
If your content has educational value, why not turn it into an online course? Platforms like Teachable or Udemy make it easy to construct courses where your old content can serve as course material. This not only breathes new life into your posts but can also turn a pretty profit if your audience is keen to learn.
- Social Snippets
Extract juicy tidbits from your content and use them as social media posts. A compelling quote, a striking statistic, or even a strong opinion can be turned into a tweet or an Instagram post. Pair these snippets with appealing visuals, and you have fresh content that drives traffic back to your original posts.
- Email Series
Take a series of related posts and turn them into an email campaign or a newsletter series. This is perfect for nurturing leads or providing added value to your email subscribers. Each email can focus on one aspect of the larger topic, keeping subscribers engaged and anticipating the next installment.
- Spin-offs and Sequels
If a particular post was a hit, consider creating spin-off content that delves deeper into the subject. For instance, if a post titled “How to Start a Side Hustle” garnered a lot of attention, follow up with “10 Mistakes to Avoid in Your Side Hustle” or “How to Scale Your Side Hustle Into a Full-Time Business.” Each post not only expands on the original but also targets a potentially different segment of your audience.
- Host a Webinar
Use your comprehensive guide or a series of posts as the foundation for a webinar. Webinars can be a fantastic way to engage directly with your audience, build authority, and even promote products or services related to the content topic.
- Quizzes and Polls
Convert your content into interactive formats like quizzes or polls. For example, turn a personality post into a “Which Type Are You?” quiz. Interactive content is not only fun but also highly shareable and great for increasing engagement on your site or social media channels.
- Content Syndication
Don’t be shy—let your content flirt with other platforms. Syndicating your posts on sites like Medium or LinkedIn can introduce your work to a broader audience. Just make sure the platforms you choose align with your content’s theme and your target audience.
- Create a Content Series for Instagram Stories
Instagram Stories offer a unique format for storytelling that can breathe new life into older content. Break down blog posts into bite-sized, digestible pieces suitable for Stories. Use engaging visuals, polls, and questions to encourage viewer interaction. Since Stories last only 24 hours, this creates a sense of urgency that can drive up engagement rates.
- Develop a Pinterest Strategy
Pinterest is an excellent platform for driving traffic to evergreen content. Create pinnable graphics that link back to your posts, especially those that are tutorial-based or highly visual. Pinterest often leads to prolonged content lifespans compared to other social media platforms, where posts tend to have a shorter shelf life.
- Interactive E-Books
Transform your blog posts into interactive e-books. Include links to videos, interactive quizzes, and audio clips to make the reading experience more engaging. This format is especially appealing for educational content, where interactivity can aid learning. E-books can be offered as a free download to build your email list or sold on your website for a profit.
- Translate Content into Other Languages
If you have a diverse audience, consider translating your popular content into other languages. This can open up your content to entirely new audiences and increase your global reach. Tools like Google Translate or professional translation services can help ensure that your content maintains its original tone and accuracy.
- Make Tutorial Videos
Tutorial videos can transform how-to guides and educational content into a dynamic learning experience. Use platforms like YouTube or Vimeo to host these videos, and embed them in the original blog posts to enhance their value. Tutorial videos are particularly popular and can significantly boost engagement by providing a visual and practical demonstration of your topics.
- Develop SlideShare Presentations
Convert your content into SlideShare presentations to reach a professional audience who may prefer concise, visually appealing slide decks. This format is ideal for summarizing key points and can be used as a marketing tool on LinkedIn or other business-oriented platforms.
- License Your Content
If your content has evergreen value, consider licensing it to other businesses or educational institutions. This can provide a continuous revenue stream while extending the reach of your work to new audiences who can benefit from it.
- Utilize Content as Training Materials
Your in-depth blog posts can serve as internal training materials for new hires or even as part of your consultancy services. This not only saves you time in content creation but also adds a professional touch to your training programs.
Keep your content working for you!
