People counter devices within security solutions from Genetec monitor foot traffic entering and exiting a store. With this data, retailers can successfully transform the store in various ways
So, whether you’re hoping to expand your e-commerce business to a traditional front, or launch a retail startup, here’s why you should have a people counter.
Boost The Customer Experience
One of the most prominent benefits of using people counters in a traditional retail setting is that these devices can generate valuable data. You’ll know when the store’s busiest days and peak hours are simply by looking through the metrics.
This data can be used to improve trading during busier times. Whether you decide to reserve more staff at checkouts or have more staff across all departments in-store, having this data allows you to plan accordingly.
Improve Store Performance
People counters offer a lot more than foot traffic data. You can also track and monitor other metrics like retail conversion rates, average transaction value, items per transaction, and a lot more.
These metrics can be used to improve store performance through better inventory management and improved store layout.
Avoid Understaffing And Overstaffing
Understaffing is every brick-and-mortar store’s worst nightmare; not having enough staff in-store is a quick way to upset customers and lose sales.
On the other hand, overstaffing might not deter customers, although it will cost the business profits. If you have too many employees in-store, your overhead costs will be a lot higher than necessary.
With data from a people counter, retail stores can avoid understaffing and overstaffing by optimizing the staffing schedule with consideration to peak hours and expected busy days.
Monitor And Reward Employees
People counters can also help you track employee performance. This device can enable you to monitor and reward top-performing employees by calculating the ratio of total sales per employee or the revenue-per-employee rate.
Host Better In-Store Events
In-store events are a tried and tested way to boost sales and improve customer retention. Nevertheless, using a people counter can help you plan better in-store events by determining when the store’s quietest times are.
Hosting in-store events like performances for kids, demonstrations, or even readings during quiet times is a great way to increase sales.
Plan Better Around External Factors
Lastly, people counters can also help determine how well a store performs during bad weather, specific seasons, holidays, and other external factors.
You can use this data to plan around external factors that are negatively affecting business. For example, if you notice that foot traffic numbers decline during rainy days, you might want to invest in covered parking. Otherwise, if you notice that checkout lines are out the door during Christmas, you can decide to hire extra help for the festive season.
People counters are a great way to identify foot traffic numbers. But these devices can also provide valuable data that can help enhance the customer experience, avoid understaffing and overstaffing, reward employees, and plan better around external factors like bad weather.