Mary, what can I do to keep our company private? That’s the question I get most frequently from private business owners mulling their options or who have employee-ownership plans. With...

The world of online casinos has always pushed for innovation, and it doesn’t seem like this is likely to change any time soon. A great example of a recent development...

Brand extension refers to a technique that is utilized in advertising. An organization that is marked in the market with a pre-characterized picture to utilize a similar brand name to...

In the modern business landscape, understanding the customer’s journey through various touchpoints of your business is crucial for enhancing their experience and, consequently, your success. Metrics play a significant role...

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue...

Cracked cement symbolizing broken trust between people or parties NOT TRUSTINGgetty In my last article, I dug into Informa Tech’s 2023 Trust in Marketing Index survey. It was a sobering...

Our physical health is vital to our overall well-being. Every day we have to care for ourselves and our hygiene, run errands to get the things we need and take...

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue...

Bob Thomas of Oxx on why VCs can find it hard to spot sustainable open-source software venturesOxx Since 2021, Stockholm and London-based VC fund Oxx has been highlighting the work...

Frank Monte is Head Buyer at Brands Gone Wild, where his primary responsibility is overseeing inventory procurement. He possesses a keen attention to detail and a deep understanding of marketing...