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Disrupting beauty’s last frontier with Keta Burke-Williams from Ourside

admin by admin
February 7, 2023
in Startups


Welcome back to Found, where we get the stories behind the startups.

This week Darrell and Becca are joined by Keta Burke-Williams, the founder and CEO of Ourside, a direct-to-consumer fragrance company. Keta talked about what got her interested in disrupting the behemoth — and outdated — fragrance industry and what it has been like to develop a product that each consumer will experience differently. She also talked about her personal connections to scent and what it was like to raise venture money as a Black woman. Bonus! We learn that Darrell might be a “frag head.”

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