Especially when first starting a business, finding customers can be one of the most difficult aspects of getting your company off the ground. However, even more experienced businesses can struggle to find customers if their approach isn’t dialed in. In this digital era, focusing on your digital marketing efforts can be an effective way to reach the right people.
To provide further insights, nine members of Young Entrepreneur Council offer their best tips for improving your digital marketing efforts to find not only more customers but also the right customers as well as achieve greater success as a business.
1. Focus On A Highly Targeted Niche Audience
Brands should focus digital marketing efforts on a highly targeted niche audience. This works really well because you don’t care if a campaign doesn’t resonate with the masses since you’re only trying to get results from a specific group of people. It also drastically reduces the amount of competition in your space. Rather than trying to sell footwear to anybody who wears sneakers, it may be easier to sell running shoes directly to competitive trail runners who need more arch support. You’ll only be competing with a handful of other businesses, which gives your targeted marketing efforts a chance to shine among the crowd. – Ian Blair, BuildFire
2. Produce Informative Content
I will still say every business needs to write, write, write. You need to be producing informative articles on your website about your products and services. You need to be making videos on YouTube. You need to be putting out information to educate potential clients. If you become the industry leader for information, people will choose you. – Peter Boyd, PaperStreet Web Design
3. Refine Creatives Using AI Systems
We have come a long way in terms of advertising—finding and reaching hand-raisers—but even then, using creatives that are designed for those individuals is far off. Beyond a human effort, AI systems such as Midjourney and ChatGPT can help to refine creatives for specific personality types. Research has shown that websites and creatives that adapt to the senses of the user outperform static sites—and the same is true of creatives. For example, if trying to sell a truck to someone you also know likes football, creatives that frame the truck in the context of football are more effective than a generic “one-size-fits-all” creative approach. – Kevin Marcus, Versium Analytics, Inc.
4. Use Social Media To Effectively Engage
Creating and sharing engaging content on platforms such as Facebook, Instagram and Twitter can attract potential customers and build a loyal following at low costs. This makes organic social media marketing a great option for struggling businesses. For this purpose, they must research the platform and audience and then create personalized content that resonates with their target audience. Moreover, businesses can directly engage with prospects through comments and direct messages on social media. These measures will help them build trust and establish themselves as an authority in their industry by leveraging the massive reach of social media. In this way, struggling businesses can increase their chances of getting leads and converting them into customers by using social media organically. – Kelly Richardson, Infobrandz
5. Reconnect Through Remarketing
One effective digital marketing strategy to improve customer acquisition is remarketing. By using targeted ads served only to previous website or app visitors, businesses can reconnect with customers who have already expressed an interest in their products or services. By reengaging with these individuals, businesses can keep their brand top of mind, increase brand loyalty and ultimately drive more sales. This approach works well because it targets customers already familiar with the brand or website, reducing the cost of acquiring new customers and increasing the likelihood of conversions. Furthermore, it allows businesses to deliver personalized messaging to specific customer segments, increasing the relevance and effectiveness of their marketing campaigns. – Miles Jennings, Recruiter.com
6. Produce More Video Content
If you want to improve your digital marketing efforts, start producing more video content. Some companies have trouble reaching their audience because they only publish written content to their blog. Meanwhile, most users say they prefer videos over traditional blog posts. This strategy will help you forge stronger connections with existing subscribers and customers and make it easier to reach new prospects on social media. One way to get started is to create video versions of existing blog posts and include them at the top of each article. Now, users can decide whether they want to watch a video or read an article, which will lead to a surge in new engagement. – Daman Jeet Singh, FunnelKit
7. Consider What Makes Your Customers Tick
If a business is struggling to find customers, it’s because they either don’t know their customers well enough or they’re not taking the right actions to reach them. Honestly, most businesses fall into the first category, which means they’re also falling short in the second. Think about it. If you truly understood your customers—what makes them tick, why they choose your product or service, where they hang out and what they’re interested in—wouldn’t it be a whole lot easier to connect with them and get your message in front of them at the right time and place? Unfortunately, a lot of businesses make the mistake of focusing on tactics before strategy. But as military strategist Sun Tzu said, “Tactics without strategy is the noise before defeat.” – Kevin Getch, Webfor
8. Build Quality Backlinks
One way to improve your digital marketing efforts and attract new customers is to build quality backlinks. Backlinks from authority sites help increase your online visibility and fuel your search engine rankings. Since quality backlinks enable you to climb the search engine results pages, you get traction organically and grow your customers at a steady pace. Plus, it increases the possibility of you being discovered by new customers as they can find you through different third-party platforms. – Stephanie Wells, Formidable Forms
9. Leverage Any User-Generated Content
A good place to start is to leverage user-generated content. This is content created by your customers, such as reviews, photos and videos, that showcase your products or services in a real-life context. When you’re struggling to find customers, adding such content builds trust in your organization. It also educates customers on how to use your product. Reach out to customers to ask for reviews or check out social media content that has your product or service in it. Share this material to your social media and on your blog and you’ll give your business a healthy boost. – Syed Balkhi, WPBeginner