You are all set to start your business, and you must come across a flawless logo representing your brand. In case its task is performed correctly, your logo will create positive associations between your target audience as well as your business.
However, the question is what kind of logo will be ideal for the job.
Even though a lot of decisions will be needed to find the perfect logo for your company (layout, font, color palette, images, and so on), we have mentioned a list of the primary logotypes which will make your logo selection procedure fun and painless.
You will come across three primary logo categories: Words, images, and combinations. Here, you will read about nine logotypes that will fit into all these groups.
Types Of Logos And How To Use Them
1. Brand Mark
Brand marks (also known as pictorial marks) happen to be logos that consist of an icon or graphic symbol representing a real-world object on most occasions. We are mentioning something which is simple and uncomplicated such as a coffee mug.
This particular object might be able to tell the story of what is being done by your business in the long run.
Benefits:
It is not difficult to remember brand names. In case you offer a particular service, a graphic representing that will send a clear and quick message to the audience. Moreover, the design’s simplicity will be translated properly while your logo of yours against branding substances such as letterheads or business cards.
What You Should Consider:
It might be the fact that you happen to be a new business without many followers, and in that case, tread cautiously.
Even though a brand mark might be the trademark of an iconic business, it will be imperative to be established properly to be acknowledged.
Or else, the logo might not be able to communicate adequately regarding you to the audience, who might get repelled from your brand eventually.
Inspiration: Apple, Twitter.
2. Emblem Logo
The name even has got a traditional and impressive feel. These types of logos have been there for quite some time and comprise a typeface that positions itself within a boundary – typically a crest or a seal.
Try to think of government organizations and universities.
Benefits:
Being memorable, emblems provide some sort of traditionalism, professionalism, and significance to your brand. Moreover, they provide the impression that your business has been there for eternity.
What Should We Consider:
Once more, while designing the emblem, think of scalability, given that these types of logos have a lot of intricate designs that might not look nice in case you resize them. Moreover, emblems will not provide you with similar flexibility as the regular combination logos.
Therefore, be 100% certain regarding your design before publishing your logo.
Inspiration: Stella Artois, Starbucks.
3. Wordmark Logos
These sorts of logs only consist of text – company names, initials, or monograms. Wordmark logos are simply the name of a business set in some type of specific typeface.
Benefits:
While seeing a wordmark logo, it is not required for anybody to do any guesswork – it is very clear what company is represented by the logo.
These types of logos happen to be amongst the most adaptable logo options that can be transferable into any sort of marketing substance quite easily.
Moreover, in case your business name happens to be attractive, it will be the best way to emphasize that and make it useful for your brand.
What You Should Consider:
Does the name of your business convey anything regarding what is done by you? In case you do not have much reputation, it might be tough to establish the sort of brand acknowledgment that you would like the logo to foster.
Inspiration: Uber, Subway, Camelback.
4. Abstract Logo Marks
These happen to be the conceptual picture logos out there. An abstract logo, similar to a brand mark logo, contains only a symbol that has been customized for you.
This kind of image does not actually mimic an object existing physically; instead, it happens to be a unique logo that will express something particular regarding your brand.
Benefits:
You can play with these since it will be possible for you to design any logo which can communicate your company’s values or anything regarding your brand which you want to focus on.
A logo of this type is not limited to a real-world image or object, and you have lots of room to talk about your brand. In case you happen to be a business doing several distinct stuff, a properly planned abstract logo might be ideal for you!
What You Should Consider:
It will be essential to refine the logo design until you are certain of communicating the right message. You must pay attention to intricate details with these sorts of logos, and your message must not be misinterpreted by a logo design that is difficult to comprehend.
Moreover, make it a point to talk to a logo designer who comprehends the interaction of colors, fonts, and shapes since you would like all the details within the logo to look good while printed at various resolutions.
Inspiration: Pepsi, Airbnb, Microsoft.
5. Mascots
Mascots happen to be the most family-friendly sort of logo out there, and they are actually the images of an individual or character that helps to represent your business visually.
They are essentially the “spokesperson” of your brand, and you are going to do much of the advertising around them only.
Benefits:
Mascots provide the audience with a warm feeling that helps to create a memorable brand. Moreover, they are appealing to the kids as well.
And while you will feel compassionate toward the man waving at the people wearing the lobster costume in front of an eatery and sweating in the heat, your children are sure to go crazy and plead with you to have lunch at the restaurant.
What You Should Consider:
Mascots will not be conveying the proper message in case the focus of your business happens to be global innovation or marketing any non-kid-friendly product. If you are company marketing cigarettes, it will be judicious not to promote it to the kids.
On the contrary, companies like Pillsbury are properly represented by their doughty and well-rounded mascots.
Inspiration: Pillsbury, KFC, Kellogg’s.
6. Lettermarks (Monograms)
These types of logos happen to be logos that are typography-based and that help to spruce up the design of a business by taking the company’s abbreviated initials. You are going to have a no-frills and no-fuss logo.
Benefits:
The world has been fond of abbreviations for quite some time. The luxury vehicle companies like BMW and so on are using acronyms in this contemporary era. There is one benefit to this; monograms help to convert the lengthy business name of your company into an easily recognizable brand identity.
These types of logos can be a fantastic option if you are a relatively small or new company that likes to become identifiable.
What You Should Consider:
Even though the monogram happens to be a rather simple logo, make certain to make the font and typeface appear impressive out there. Moreover, it might be a good idea to emboss the full name of your business under the logo such that it will be possible to make a relation between the name of your business and the logo.
Inspiration: CNN, IKEA.
7. Letterforms
Being simply 1-letter logos, letterforms happen to be the minimalist cousins of letter marks. Obviously, it is important for these types of logos to be bold and charming since it will be tough for any letter to communicate a clear message on its own.
Benefits:
It is very easy to scale letterforms since the logo is made up of only one letter. You may likewise stick it anywhere you like. Moreover, a letterform that has been designed successfully is going to invoke the entire name of your company subconsciously in the minds of people.
What Should You Consider:
The design is very important since these logos consist of only one letter; it is of no use if the logo is not memorable. This might imply that it has got a dramatic backdrop, a funky font, or any motivating color scheme – which can make the letter vibrate by popping off the page.
It will be imperative to make the font legible since you’d like individuals to be capable of reading it.
Inspiration: WordPress, McDonald’s.
8. Combination Marks
Although the name is quite self-explanatory, these types of logos include both worlds as well as images in their design. They will consist of any combination of words and images selected by you.
It will be possible for you to combine a mascot with a letterform or any other combination that you like the most.
Benefits:
One word is there to describe combination Marks, and that is versatility. Here, you are free to use both letters and symbols, and these will help your logo to convey a clear message for your brand. This sort of combination also enables graceful rebranding.
For instance, the name of your company combined within the image will be associated as one such that your clients will eventually see only the symbol and think of your company immediately.
What Should We Consider:
Versatile is not equal to excessive. Think of how you like your symbol and name to function together while keeping the logo design clean as well as on-message.
Inspiration: CVS, Taco Bell.
9. Dynamic Marks
Dynamic Marks happen to be the new-age logo. As compared to the other logos, this sort of logo is able to adapt itself to the context where it is used.
This implies that it is possible for these elements to modify either on various branding materials or on the web.
Benefits:
You need to be extremely creative while designing these types of logos. You will come across lots of mediums by means of which you will be able to establish your brand (think of mobile sites, merchandise, digital media, advertisements, blogs, and so on). Because of this, your logo can be modified to match any scenario out there.
Moreover, dynamic logos help to keep things thought-provoking, and the audience will be impatiently waiting to see what you are coming up with next.
What Should You Consider:
You will not like to sacrifice your logo’s associative power; your brand might be connected by several of your followers with your colors while others might remember your icon’s shape – in case all these details are constantly changing, the logo might not be able to produce a similar effect like a stagnant logo.
While making changes, be cautious, and ensure that the logo conveys your message perfectly.
Inspiration: AOL, Nickelodeon.
How To Choose The Right Logo For Your Startup?
It’s time to choose a logo once you’ve selected a brand name you like and are familiar with various logo design types.
Here are our top suggestions to take into account to pick the right logo for your startup-
Application
It’s crucial to consider your specific use while creating a logo. A logo made for full-color stationery printing or a website will be entirely different from one created for embossing coffee mugs or t-shirts. The majority of businesses want to make several uses of their logo.
However, keep in mind that the more applications you aim for the logo, the more versions you will require, pushing up design expenses. In short, consider your present and future application goals while selecting a logo design.
Image Style
A logo represents your business. Customers can identify what type of business you have by the way it looks.
Ensure that your logo accurately represents both you and your company. For instance, you might want your logo to be traditional, modern, or even high-tech if your company deals in finance.
Making a fanciful design could give people a “fleeting feeling” and weaken your image before you have an opportunity to establish it.
If you own a cupcake store, the opposite can be true. A person’s emotional state when ordering a cupcake is very different from their emotional state when investing their money.
Therefore a whimsical, cheerful design to showcase your ingenuity is more likely the way to go!
Consider your company’s principles, target audience, and clientele when selecting an image design.
Originality
A key branding tool for your business is your logo. It should be one-of-a-kind. It should capture the eye immediately and have more to offer when viewed objectively.
Make sure the logo you choose will stand out in your business by researching and reviewing what else is available before making your selection.
Appeal
Make sure you are entirely satisfied with your choice before deciding on your logo. Like your brand name, it will stay along the way of business operation.
Although you might decide to tweak your logo over time, it should always retain its core aesthetic. In the end, this is how people recognize you.
Pick hues you know you’ll like now and in 20 years. Yes, these small details can be adjusted, but they are a core part of the design, so try to get it right in the first place.
Pick Emotions
To effectively express a message, a logo’s color is essential. Every single one of them has a message in it. Furthermore, it should trigger a specific emotion in your target clients.
The proper color choice for your logo is just as crucial as the ideal design theme. It’s what your customers will relate to your brand and what they will recollect about their experiences.
Principles
Consider the logo to be a reflection of your principles and purpose. Consider your underlying principles and core values.
Whatever you want to do or provide for the world. You can run a successful business, be a humorous comedian, or provide intelligent services and cutting-edge products. Just call attention to a few of these qualities you have!
Audience
You still have to pay attention to your clients and customers. Consider your logo in the eyes of an onlooker. People should be free of queries concerning what you were trying to convey.
Thus, an understandable logo is essential. It doesn’t matter if you already have a brilliant idea to brag about; you still need to present your services openly and sincerely.
You can decide which feature of your service or product can be pictured and incorporated into the design.
For instance, the product can be incorporated into the logo if you sell something. Consider your most vital qualities! Your tale is crisp and captivating and will be appreciated by everybody who sees your logo.
Consult an Expert and Pay Close Attention
Your budget might be better if you’re a startup, but you should take your time with your logo. It won’t imply anything and will be generic.
Countless generators are available to create one for you, but there needs to be more of them. As a result, hiring a pro is the first and most vital step in creating a memorable logo.
More importantly, you must pay attention. Most people want to believe they are creatively gifted. Their responsibility is to design the ideal logo for your company.
Remember, though, that you are paying this expert to help you, so keep that in mind as you consider
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Co-Founder of Burban Branding. With 5 years of expertise in Naming, Branding, and Strategy, I’ve empowered 200+ clients worldwide. Let’s embark on a transformative journey together, unleashing your brand’s true potential. Join me in creating a remarkable brand identity that captivates and inspires.
