As we all know, Tik Tok is not a search engine and a platform for videos, so you might wonder how SEO could be significant in Tik Tok. Seo copywriting Chicago web experts have provided the answer to this question and made this comprehensive article to introduce you to Tik Tok SEO and further explain how it works.
What is Tik Tok SEO?
Yes, Tik Tok is not a search engine, at least not a typical one, but it does have a search bar which implies the existence of SEO. Like in search engines where you use keywords and analytics for content optimization, Tik Tok SEO also considers optimization for search so that your videos show in more search results. Thus, these results will not only appear in Tik Tok searches but also in Google, because although in the past Tik Tok, Facebook, Instagram, and other social media results weren’t indexed by Google they now do show up in SERPs. As now Google allows users to see TikToks in search results, you can expand your scale of TikTok videos and gain additional traffic from SERPs.
Therefore, SEO optimization of Tik Tok means optimizing Tik Tok content for Google, which also brings a great advantage and opportunities to appear in the most extensive search platforms.
Implementing an SEO strategy to your Tik Tok will increase the visibility of your videos, boost engagement, and attract more users. Additionally, a good SEO strategy will help you drive more targeted traffic, capture more followers and increase your opportunities to get viral.
Just like with search engines, Tik Tok is also important to increase the searchable elements of your videos and to better connect with users.
TikTok platforms also have an algorithm practice that collects information about videos to understand what a video is about and to determine which users might find a particular video interesting.
What is the Difference Between TikTok and Traditional SEO?
As TikTok is fundamentally a platform for visual content while traditional SEO considers text-based content, the object of optimization is different. Another diversity is in a discovery technique. TikTok uses hashtags instead of keywords but for both SEO it’s crucial to optimize hashtags/keywords to be popular, and relevant, and most-likely users will apply them in their search.
When it comes to measuring the success of SEO, there is also a difference between TikTok and traditional. TikTok’s success is measured by the engagement level that video or content receives. Engagement in TikTok refers to the number of comments, shares, and likes. Unlike traditional SEO whose fundamental focus is on ranking and appearing in the highest possible position on SERPs.
How does TikTok SEO Works?
TikTok SEO Ranking Factors
TikTok algorithm considers the following factors:
1) User interaction considers all the videos users have watched till its end, those that are added to users’ favorites, and users have hidden or liked. These data algorithm use to determine which video will be presented to which users.
2) Video information like hashtags, captions, music, sound effects, and relevant keywords in titles and descriptions, popular topics, all contribute to the ranking of TikTok videos.
3) Account settings like language choice, country settings, mobile device type, and selected interest category you have selected as a user.
Contrary to traditional SEO, the TikTok algorithm does not consider follower count, which makes good content equal chances for landing in For you page of your target audience as the biggest TikTok names.
6 ways to do your TikTok SEO
1) Understand your Audience
When creating TikTokcontent it is crucial to keep your target audience in mind, understanding who they are, their affinities, and what they want to see and your content should resonate with that. Knowing your audience will help you improve your SEO by crafting beer titles and creating better descriptions for your videos. This will help users to find you easier.
2) Keyword Research
Keyword research can also help your target audience find you. Research the ones that your target audience uses when searching for TikTok content that corresponds with yours. Besides keywords, look for relevant phrases. This way you will create a list of valuable hashtags that will contribute to your SEO.
Adding keywords in your titles, descriptions, captions, and into your videos by saying them. Videos with spoken keywords are favorites by the TikTok algorithm.
Also, integrate major keywords into your TikTok profile, this will give searchers an idea of what your content is mostly about.
3) Create Microblog
Microblog that discusses and review a certain topic in your TikTok videos are the way to make your TikTok content a part of a Google search. Microblog posts should include the same keywords as your TikTok hashtags in the title and content. Each microblog post should necessarily include embed TikTok video relevant to the post.
4) Connect with Other TikTok Accounts
Engaging with other TikTok creators will help you get traction. Opt for successful brands and creators in your niche and comment on their posts. This also applies to your audience. Following and commenting on your audience’s posts is a way to build a strong relationship.
Collaborations with other TikTok creators are a great way to boost your watcher’s count. Prominent names in your niche can also inspire you to create popular but unique content. Participation in different TikTok user’s challenges can also increase your video views.
6) Track SEO Progress
SEO requires constant monitoring and refining. TikTok analysis tracking will provide you with information about which have a good performance, the kind of engagement you are having, and other important data. Comprehending this information will give you a notion about the aspects you should improve such might be topics or keywords.
As you can see, TikTok also requires SEO but thankfully it’s a bit less complex than traditional SEO. Provided tips will surely help you create a solid SEO strategy that will increase your TikTok video views, and engagement, and get you viral.